Online Marketing
Online marketing, also known as digital marketing, is the practice of promoting products, services or brands through digital channels such as websites, social media, search engines, email, mobile apps and other online platforms. The goal of online marketing is to attract, engage, and convert potential customers through various digital strategies and techniques.
Some common online marketing techniques include:
Search engine optimization (SEO) – optimizing a website to rank higher in search engine results pages (SERPs) for specific keywords.
Pay-per-click (PPC) advertising – placing ads on search engines or other websites and paying for each click.
Content marketing – creating valuable and relevant content that attracts and engages potential customers.
Social media marketing – using socialmedia platforms to promote a brand, product, or service.
Email marketing – sending promotional emails to a targeted list of subscribers.
Affiliate marketing – earning a commission by promoting other people's products or services.
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Influencer marketing – partnering with influencers who have a large following on social media to promote a product or service.
Online marketing provides businesses with the ability to reach a larger audience and to target specific demographics, interests and behaviors. It is also more cost-effective and measurable than traditional marketing method.
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